Today I’ll be modernising the words of the greatest writer in the history of the english language, William Shakespeare. That’s twice I’ve borrowed off genius to nonchalantly endorse my own opinions. Actually, scratch that. I infringed the copyright of Dostevsky once. Oh, and during the university days, Noam Chomsky’s words might as well have not been his own. Sometimes I didn’t even give him the courtesy of a good solid reference.
I was, perhaps, the foremost academic plagiarist in the university at that time. Deep in the darkness, amid the ambiance of intrigue that envelopes the dimly lit halls where the secret society of university plagiarists gather, my picture hangs in the hall of fame. The candle light flickering beneath my Corinthian features. Perpetuating and illuminating my memory. Cathartic chanting of my name, ringing around its hallowed chambers.
I was like a thief in the night. And I mean that quite literally. It was on more than one occasion that I found myself hastily thumbing through a copy of ‘Manufacturing Consent’ at three O’Clock in the morning with a freshly brewed cup of froth from the library coffee machine, half a packet of Space Raiders and someone of equal or worse time management skills. Needless to say, Chomsky, N (1988) didn’t grace my bibliography as frequently as it probably should have.
Shameful tactics are at hand once again this week, as I attempt to impress you all with words that aren’t my own. I’ll be adapting the words of Shakespeare in an all round less impressive fashion, whilst simultaneously trying to give them a vague significance to the modern age.
The final layer on top of this deliciously patronising cake I’ve baked for you, comes in the form of me opining these ideas without compunction, believing them to have a profound influence on how you should live your life, and berating you for the life you live now. As you’ve seen, I’ll also be trying to get away with using words like compunction. Just call me ‘The Philosoraptor’.
Broadsheet Newspaper types like to call this type of thing a ‘piece’. You know, the types who enjoy long boozy lunches in Soho with avant guard musicians. An agreeable bottle of Sancerre. A Garibaldi with a Capachino. Waitrose. Organic Yoghurt. That sort of thing.
Calling this a ‘piece’ gives it an artistic credibility that, quite frankly, it doesn’t deserve. ‘I enjoyed your ‘piece’ on the irony of Hollywood producing films that reflect the golden age of the cinema’ one will say to another, over a poppy-seed Muffin and an Austrian goat milk, double-half-caf-half-decaf-soy milk cappuccino – extra hot – with a dash of Madagascan cinnamon and half a teaspoon of caramel-latte-frappa-mocha. ‘Oh and where did I put my cashmere Beret? Oh yes, I remember. On my giant porcelain Dog, in my studio flat in Hampstead’.
Social networking. You entered this world of caricature at the same time I did. In fact, I think we left the same door ajar on our way in (surely with the intention of one day sneaking back out).
We all went down a long tunnel liking and commenting on more things than we care to remember, and it lead us here, to this very moment, when you clicked on the link I very consciously decided to share with you on Facebook or Twitter. Which means that you too have an account on a social network. Which means that you too, put conscious and self-conscious hours into grooming a caricature of yourself for the perception of others.
We’re all perfectly happy cultivating these online personas, because in most cases all it comes to represent is a harmless and less inhibited version of ourself. We let them represent us, whilst we peer our heads around the technological wall we’ve built for ourselves.
We maintain it, so we can give an audience – mainly of our own choosing – an initial impression of our lifestyles and tastes. All of the things we value, like, find funny, and interesting, will naturally manifest themselves over time in the form of likes, statuses, retweets, links and fan pages.
Today, who you are online, can become highly indicative of who you are off it. The minutia of your character is open for scrutiny by the people who ‘like’ you. But, how far do we go in displaying signs of success and ambition? Failure and foible?
For the highly self-aware, social networks are used as an extension of themselves. Peddling promotional propaganda for who they are, and what they’re doing. For those less self-aware, it’s become a stream of unedited consciousness, sent into the abyss.
With people turning to news feeds before newspapers, social networks are now used to show people how eminent we are. To make other people understand how happy we are, how successful we are, how funny we are, and how prosperous our careers are . Twitter bio sections are often used to tell people who we work for, and it has to be glamorous. It has to be illustrious, because we don’t want people knowing that we’re not where we want to be yet. In many ways, we use social networks as a banner for our lives, in an attempt to define it for ourselves and other people. It has the potential to become the smoke and mirrors of the digital age. Maybe we’re in the process of fulfilling the prophecy of Andy Warhol.
Its become all too easy for an individual consumed by sadness, to present themselves as secure, happy, calm and assured. If, as they say, the only thing you need to be a success is to portray an image of success, then the caricatures we all create online are helping – for better or for worse – bear out a cultivated image born out of a desire and longing for what we could be, rather than who we are.
But in spite of this, Social Networking can help us all. Facebook has given me many things. Its given me access to people’s differences. It helped me to understand that not everybody shares the same tastes as I do. It made me radically hone a flaw in my character that I’m sure we all share at times; a readiness to be intolerant of others, and a denial of the way others choose to live their lives, because it jars with our own ideologies.
Social Media reaffirms and heightens social interaction amongst others, and teaches us all about the varying cultures, memes, syntax and neuroses across the landscape of the society we operate in. It makes us deal with social conventions we ordinarily wouldn’t be privy to, or have any wish to engage with.
Crucially though, social networking reflects the human condition and the macroscopic world around us, really well. We look into this mirror and we still see the insecurities and neuroses we all share. The life changing events we all have – Getting jobs, loosing jobs, switching jobs. Making friends, loosing friends. Winning and loosing lovers. A microcosm of society. A paradigm of the real world.
Steadily, we consume a daily diet of reading about the unexplainable tendencies of sadness and happiness in other people’s lives. We tell people the state(us) we’re in. And for a short time, as it flutters across the news feeds, timelines and into our lives; we become privy to the joy, idiocy, brilliance and sadness in the lives of others. And what’s reassuring, in many ways, is that from the safety of the technological wall humanity has created for itself, we’ve confirmed what we already knew. That we’re all privy – to a lesser or greater extent – to the same disappointments and happiness as each other. You can judge people on their online personas. Cultivating ideas and impressions on others, because of the addictive pleasure of staying socially present without having to let your guard down.
Through it, we seek to be defined as good for something, one thing or many things. To become eminent in the eyes of people we’ve known in our lives. We live in a global village, and the world, has never been smaller. The people you know, and the people you don’t, will judge you on this stage, as they do in the real world. And whilst its highly addictive to be defined in soundbites, pictures, 140 characters, statuses and pixels – it can’t be at the cost of real life. Because soon, cartoons will dance on the stage that Shakespeare put us on.
Treat it like life, but be yourself. You never know when your individuality might touch someone. On Facebook; eminence can be imminent. At least in the minds of others.
